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Independent web & SEO consultancy · Lancashire

Sites for people who’d rather not look like everyone else.

WordPress, AI-powered sites, and the SEO/AEO that quietly keeps them found — for consultants, studios, and one-person firms.

Est. 2018 · Rich Flynn
Editorial portrait
Rich Flynn · 4:5
About · Rich Flynn

One person, one focus.

I’m Rich. I’ve been building sites — and the search work behind them — for SMEs across Lancashire and the North West since 2018. You work with me, not an account manager.

Most consultancies sell scale. I sell the opposite: a single point of contact, a real schedule, and a site you actually understand once it’s live.

Read the longer story

Ormskirk, Lancashire · United Kingdom

Recent work

A handful of jobs that came out well.

A working selection — print houses, engineering firms, care providers. Smaller is fine. Specific is better.

Print, properly catalogued.
Custom mockup · ink panel
— 01 / 03

MC Squared Print

Site rebuild · SEO · 2024

A 200-page product catalogue rebuilt as a fast, search-friendly WordPress site. Organic enquiries up 84% in six months.

Read the case
— 02 / 03

Attivo Care

WordPress · AEO · 2024

A care provider that needed to be answered, not just ranked. Restructured the site around plain questions families actually ask — and got cited by Google AI Overviews within eight weeks.

Read the case
Cited
A care home that answers questions.
Custom mockup · cream panel
TRAX / HYDRAULICS
Engineered for finding.
Custom mockup · brand-coloured panel
— 03 / 03

Trax Hydraulics

Full rebuild · SEO · 2023

A regional hydraulics specialist with deep technical pages and zero search presence. Took it from page-five obscurity to the first answer for 40+ commercial terms.

Eight more case studies in the archive — print, manufacturing, care, hospitality.

See all work
A client said
Rich is the rare consultant who pushes back when you’re wrong, and then quietly delivers exactly what you asked for anyway.”

Sarah Whitaker

Managing Director

MC² Print

Have something in mind?

A 30-minute call, no slides. Tell me what you’re trying to do and I’ll tell you honestly whether I’m the right person for it.