02 / Work / Attivo Care Merseyside · 2024 — ongoing

Attivo Care.

A regulated children’s care provider that needed a website to communicate professionalism and trust without falling into clinical cliché.

Children’s Care
Merseyside
WordPress
Branding
Custom Illustrations
Sensitive Sector

Client: Attivo Care
Sector: Regulated children’s supported accommodation
Engagement: Full brand + WordPress build + ongoing hosting
Audience: Local authority commissioners · social workers · safeguarding boards

Live · attivocare.co.uk Attivo Care homepage — Providing Supportive Accommodation Our Children in Need, with a warm yellow accent and custom SVG illustration of children and carers

Attivo Care homepage — Providing Supportive Accommodation Our Children in Need, with a warm yellow accent and custom SVG illustration of children and carers

Current brand and build · 2024

The brief

A GoDaddy template was actively harming a serious organisation.

Attivo Care provides supported accommodation for children in need across Merseyside — working with local authorities, safeguarding boards, and multi-agency partners to deliver therapeutic care for young people who have experienced difficult circumstances.

When Tony from Attivo Care approached me just over a year ago, the brief was clear in terms of what the site needed to do — but the visual direction was entirely open. The existing site was a GoDaddy template: a generic stock photo of two people holding hands, no meaningful branding, minimal content, and a red colour scheme that felt immediately wrong for a provider working with vulnerable children.

For a regulated care business seeking to build trust with local authorities, social workers, and partner agencies, it communicated almost nothing about the quality and professionalism of the organisation behind it. The brief was to build something that did justice to what Attivo Care actually is. The style, the branding, and the visual approach were mine to define.

The challenge

The audience is commissioners, not consumers — and the imagery problem is harder than it sounds.

Building a website for a children’s supported accommodation provider requires a different kind of judgement to most web projects. This audience is not a consumer browsing for a product — it is local authority commissioners, social workers, partner agencies, and prospective staff. Every visual and content decision needs to communicate professionalism, trust, and genuine care — without being clinical or cold.

The red colour scheme on the old site was the first thing to address. Red carries urgency and alarm — entirely the wrong register for an organisation whose core message is safety, stability, and a nurturing environment. Content choices also required careful consideration: no identifying information about the young people in care, no imagery that could compromise privacy or dignity.

Stock photography presented a further challenge. The generic holding-hands image on the old site was well-intentioned but ultimately meaningless — and sourcing appropriate stock photography for this sector without falling into similar clichés is genuinely difficult.

The solution

New brand, custom illustration, content built around real audiences.

When stock photography fails the brief, the answer is to commission something specific instead.

The new Attivo Care site launched on WordPress with a completely fresh identity built from the ground up. The first decision was colour. I moved the palette away from red entirely — replacing it with a warm yellow accent that communicates warmth, optimism, and approachability without any of the alarm associations of the original scheme. A new logo was created to match — giving Attivo a coherent visual identity they simply did not have before.

The stock photography problem was solved by removing it altogether. Instead, I created a suite of custom SVG illustrations specifically for the site — clean, warm, and purposeful, avoiding both the coldness of medical iconography and the hollow warmth of generic stock images. The illustrations reflect the multi-agency, collaborative nature of Attivo’s approach without showing or implying anything about the young people in their care.

The content structure was built around Attivo’s actual audiences — local authority partners, prospective referrers, and prospective staff — with clear sections for their approach, their homes, specialist services, and the multi-agency framework they operate within. The Ofsted badge and partner logos from Knowsley, Liverpool, and Halton safeguarding boards were incorporated prominently — the kind of regulatory and institutional credibility that matters enormously in this sector.

The professional testimonials provided by Tony — from a police missing-persons liaison officer, a social worker, and a SEND caseworker — were structured and presented as genuine endorsements from the agencies Attivo works with daily. That level of specific, professional social proof is far more persuasive to a local authority commissioner than any amount of self-promotional copy.

I continue to host the site and maintain plugin updates as part of the original agreement — keeping the platform secure and current without the need for a separate maintenance contract. For more on WordPress development and ongoing care, see WordPress Development and Website Maintenance.

The result

A website that finally represents the organisation behind it.

Attivo Care now has a website that accurately represents the professionalism, warmth, and credibility of the organisation behind it — something the GoDaddy template was never capable of doing.

The combination of considered branding, custom illustration, and sector-appropriate content gives Attivo a platform that speaks directly to the local authorities and partner agencies they work with every day. For a regulated provider in a trust-dependent sector, that credibility is not a nice-to-have — it is foundational.

Then and now

From a generic template to a sector-appropriate identity.

Attivo Care’s previous site — a GoDaddy template using a generic holding-hands stock photo, ‘Welcome to Attivo Care’ headline, and a red Get Involved button — Before

Attivo Care’s rebuilt site — Providing Supportive Accommodation Our Children in Need, with a custom SVG illustration of children and carers, warm yellow accent, and proper navigation — Now

From a generic GoDaddy template to a considered, sector-appropriate presence built for the audiences that matter most to Attivo Care.

What was delivered

From the ground up.

Full brand identity — new logo and colour scheme developed from scratch
Custom SVG illustrations created specifically for the sector
WordPress website design and build
Content structure for multi-agency and local-authority audiences
Ofsted badge and partner logo integration
Ongoing hosting and plugin maintenance

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Working in a sensitive sector?

Not every web project is straightforward. If your business operates in a sector where trust, credibility, and getting the tone exactly right are non-negotiable — that’s exactly the kind of brief I take seriously. Let’s talk.

Get in touch or email rich@flexiweb.digital →