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04 / About / Rich Flynn Ormskirk, Lancashire
About · Rich Flynn

A one-person web consultancy. Built on doing the work, not delegating it.

I’m Rich. I design, build, and quietly maintain websites for small businesses across the North West — and run the SEO and AEO work that keeps them findable once they’re live. There is no team behind me. There is no account manager. If you email Flexiweb, the person who replies is the person doing the work.

Portrait · coming
Rich Flynn · Ormskirk, 2026
The short version

How I got here, in three honest paragraphs.

I’ve been making websites professionally for the last eighteen years. The route in was sideways: before web, I spent a long stretch as a trainer and technical consultant at an assistive technology company — which is the work that teaches you to explain a difficult thing in plain language to someone who needs to use it the next morning. Before that, I ran businesses in hospitality, where you learn fairly quickly that nobody cares about the kitchen if the front of house is a mess.

Flexiweb came out of the same instinct. There’s a particular kind of business owner — busy, smart about what they actually do, no patience for jargon — who wants their site and search presence to be better but doesn’t have the time, the technical headspace, or any interest in dealing with a faceless agency that talks past them. I wanted to be the consultant who picks up the phone, explains things in normal English, and just gets on with the work. That’s still the brief now. The business is deliberately shaped around being able to keep that promise to a small enough number of clients that it stays true.

Outside work: craft beer (almost always stouts or porters), Stephen King novels, and a lot of cooking — mostly Indian and Thai, plus a Carbonnade Flamande I’ll happily claim as a signature dish. I used to draw a great deal and don’t get round to it nearly enough now. Sundays I try to keep quiet.

How I work

Four principles, applied stubbornly.

None of these are unique on their own. The consistent combination is what makes the work feel different to most agency or freelance experiences.

  1. — 01

    A small list, properly looked after.

    I take on a deliberately small number of clients at any one time — six active SEO/AEO retainers, a handful of build projects, a dozen maintenance accounts. That’s the ceiling. Everyone gets the same attention, every month, from the same person. The trade is fewer logos in the portfolio for more depth in each relationship.

  2. — 02

    The person you brief is the person who builds it.

    There is no production team behind me. I write the copy, design the layouts, write the code, run the SEO, send the invoices. That’s slower than a ten-person studio in raw output and faster in everything that actually matters — decisions made once, no internal handoffs, nothing lost in translation.

  3. — 03

    You own everything. Always.

    Domain in your name. Hosting in your account. Code in a repository you have access to. Logins in a vault you control. If we ever stop working together you can walk away with the whole site working and never speak to me again. Reselling hosting and holding domains hostage is one of the older tricks of this trade and I think it’s genuinely worse for clients than the alternative, so I don’t do it.

  4. — 04

    Plain English, plain pricing, plain process.

    No dashboards, no tickets, no “please log it in the portal.” You email me; I email back. Fixed fees where possible, monthly retainers for ongoing work, day rates only when the shape of the job genuinely needs them. The proposal you sign is the invoice you receive, plus or minus things we both agreed to change.

What I’m not

Honest disqualifiers, because they save everybody time.

  • Not an agency

    If you need fifteen people on a launch by Thursday, ten weekly standups, or a Slack channel staffed in three timezones, I’m the wrong person. I work on a handful of things at once and finish them properly. Larger or more time-critical work goes to people built for it — I’m happy to recommend several.

  • Not a junior team in disguise

    There is no studio behind a single named principal. The work isn’t produced by people who don’t take your call. If anyone other than me touches the work, it’s named in writing in advance, scoped narrowly, and reviewed by me before it ships.

  • Not a white-label shop

    I don’t take on subcontracted work where I’m hidden from the client. If we work together, the client knows my name and can email me. Where studios bring me in to lead a build under their brand, that’s a collaboration, not a white-label arrangement — and the lines are drawn upfront.

  • Not platform-agnostic

    I build on WordPress and, increasingly, modern AI-tooled stacks. I don’t do Wix, Squarespace, Webflow, or Shopify builds — not because they’re bad, but because being expert at one thing beats being passable at five. For platforms outside my list I’ll either point you to a specialist or take it on as a one-off project rather than an ongoing relationship.

Where

Ormskirk — and the North West more broadly.

I work from Ormskirk in West Lancashire, which puts me in comfortable in-person reach of Liverpool, Manchester, Preston, Chester, and the towns in between. For clients across Lancashire, Merseyside, Cheshire, and Greater Manchester, in-person meetings are easy and frequent; I think being able to sit in a room together for the first session of a project meaningfully improves the work.

For clients further afield in the UK, the relationship is remote-first — video calls, shared docs, written updates. About a third of current clients are over an hour away by car; the work doesn’t suffer for it. I don’t take international clients as a rule, mostly because the timezone gap is the kind of friction that quietly degrades the work.

Studio
Ormskirk, West Lancashire, UK
In person
Lancashire · Merseyside · Cheshire · Greater Manchester
Remote
UK-wide (no international engagements)
Hours
Mon–Fri, 8am–6pm UK
A few of the people I’ve worked with

Small, varied, mostly North West.

  • Trax Hydraulic Services Lancashire · WordPress · SEO · 2023–
  • Attivo Care North West · WordPress · AEO · 2024–
  • MC Squared Print Merseyside · WordPress · SEO · 2024–
  • — and a handful of others Hospitality · manufacturing · professional services

Three of the relationships above are covered in the Work section as written case studies. Most are not, because most clients prefer not to be a case study — which is fine.

Working together

If any of that sounded like the kind of consultant you’d want.

A short email is the only thing it takes to start. I read every one and reply within a working day.

Email rich@flexiweb.digital or see the contact page →