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04 / Work / MC Squared Print Edinburgh, Scotland · 2019 — ongoing

MC Squared Print.

Seven years of design, SEO and ongoing partnership with an Edinburgh print company serving luxury hospitality brands across the UK.

  • Print Design
  • Edinburgh-based
  • WordPress
  • Long-term client
  • SEO
  • Web Management
Client
MC Squared Print
Sector
Print · design · branded merchandise
Engagement
WordPress build + 7 years of ongoing management
Latest work
Hotel-sector landing page — July 2025
Live · mcsquaredprint.co.uk MC Squared Print homepage — Print Solutions + We Go Above and Beyond, a one-stop shop for design, print, signage, branded merchandise and marketing Current build · 2025 evolution
The brief

A design company with a website that did not match the work.

MC Squared Print is an Edinburgh-based print and design company serving businesses across Scotland and beyond — working with clients including Virgin Hotels. When John first got in touch in 2019, the site was running on an early-2010s design that had not kept pace with the business it represented.

The layout was flat, the colour scheme dated, and the visual identity — besides MC Squared’s obvious creative credentials — was not doing the company justice. For a business that sells design and print quality to its clients, the website is itself a piece of work they will be judged on. It needed to change.

John came with a broad idea of what he wanted and gave me the creative room to interpret it. The result landed immediately — he said we were straight away on the same page. That kind of alignment at the start of a project is relatively rare, and it set the tone for everything that followed.

The challenge

Personality without clutter; breadth without overwhelming.

MC Squared’s site had something going for it — the brand had personality, evidenced by a genuinely witty hero image that played on the MC Squared name. The challenge was not starting from scratch, it was channelling that personality into a modern design that could also work hard commercially.

The site also needed to reflect the full breadth of what MC Squared offers — design, print, signage, branded merchandise, direct mail, and visual displays — without becoming a cluttered catalogue. Print and design companies often fall into the trap of showing everything at once. The goal was to show a large range without overwhelming the visitor.

The solution

Visual impact first — and a relationship built to last.

A design company should be judged on the visual standard of its own site, not just the work in its portfolio.

The rebuilt site put visual impact first — fitting for a company whose entire offering is built around how things look. Strong imagery, clear service navigation, and a design that reflected MC Squared’s own creative standards rather than defaulting to a generic print-industry template.

Since launch in 2019 I have continued to manage and update the site on an ongoing basis — keeping it current, secure, and performing. Technical SEO has been added to the mix, building the foundations for stronger organic search performance.

The relationship has grown steadily. Most recently I built a dedicated landing page for MC Squared’s hotel-sector marketing programme — targeting hospitality clients across Scotland, a natural extension of their existing work with brands like Virgin Hotels.

This is the kind of long-term web partnership that I think produces the best results — none of it is being handed over and forgotten, but an ongoing relationship where the site evolves with the business. For more on what long-term website management looks like, see my Website Maintenance service.

The result

Seven years of compounding work.

Across the seven-year arc, the picture is clear in the numbers. Organic traffic to the main MC Squared site has roughly quadrupled since 2019 — a 4× increase compounded patiently across the years rather than delivered as a single dramatic intervention. The business itself has grown alongside the site, expanding particularly into the branding and merchandise sectors that now sit alongside core print as substantial revenue lines.

The July 2025 hotels landing page has been the standout commercial result of the relationship. In its first ten months it has driven more than 30 new hotel-sector clients for MC Squared — including the Lodge on Loch Lomond Hotel, Holiday Inn Glasgow Airport, and Four Points by Sheraton Edinburgh. For a sub-project that amounted to a single dedicated landing page, that is the kind of commercial return the rest of the seven-year programme has been quietly working toward.

A client said
“Rich’s creative knowledge and ongoing support mean I would have no hesitation in recommending Flexiweb.”

John Griffiths

2023

MC Squared Print
Featured sub-project · 2025

Print solutions for luxury hospitality — a dedicated landing page.

MC Squared hotels landing page — Print Solutions for Luxury Hospitality, Trusted by World-Leading Hotel Brands Hotels landing page · July 2025 · mcsquaredprint.co.uk/hotels

In early 2025, John identified a clear opportunity — MC Squared had been serving luxury hotel brands for over two decades, but that specialisation wasn’t visible anywhere on the main site. The hotel sector deserved its own dedicated presence.

The brief was John’s idea from the start: a standalone landing page targeting luxury hospitality brands across Scotland and the UK — separate from the main MC Squared site, purpose-built for a specific audience, and designed to convert hotel decision-makers who were searching for exactly what MC Squared offers.

The result is a page that leads with the client roster MC Squared has built over twenty years in the sector — Marriott Hotels & Resorts, Hotel du Vin, Hilton, Virgin Hotels, Kimpton, Loft Hotels, Courtyard, and Carlton Hotel Collection. That kind of name recognition does more in two seconds than any amount of copy.

The page covers the full scope of MC Squared’s hotel offering — front-of-house signage, in-room guest experience materials, F&B solutions, events and marketing, and branded merchandise — alongside their sustainability credentials including the Woodland Trust Carbon Capture Scheme and PEFC-certified materials. For a luxury hospitality client with environmental commitments, that last point matters considerably.

The page leads with MC Squared’s own client testimonials from the hotel brands they have served for years — endorsement-by-association of exactly the kind that does serious commissioning-credibility work in the luxury hospitality sector:

  • “MC Squared feel like an extension of our team — covering front of house, marketing campaigns, and F&B printing across the Virgin Hotels brand.”
    Laura Downie Marketing Manager, Virgin Hotels
  • “MC Squared understand a hotel’s needs in terms of quality, price and turnaround — I had no hesitation recommending them to Hilton having worked with them in another role.”
    Petra Christeas Director of Operations, Hilton Edinburgh Carlton

Since launch the page has done its job. More than 30 new hotel-sector clients have come to MC Squared through it in the first ten months — among them the Lodge on Loch Lomond, Holiday Inn Glasgow Airport, and Four Points by Sheraton Edinburgh. For a single dedicated landing page, that is a return on the work that few sub-projects of any kind manage.

Visit the MC Squared Hotels landing page →
A decade in three chapters

Before 2018, 2019 rebuild, 2025 evolution.

Three captures from a seven-year design relationship.

MC Squared Print homepage circa 2018 — purple-and-grey colour scheme, dated typography, complex sidebar navigation Before · pre-2018

— 01 / 03

Before 2018

The early-2010s site that prompted the rebuild — flat, dated, undersold the work.

— 02 / 03

2019 — Build One

Full WordPress redesign on the existing MC Squared brand identity. Visual-impact-first.

MC Squared Print 2019 rebuild — full WordPress redesign with the witty MC Squared brand hero treatment 2019 · Build One
MC Squared Print 2025 iteration — refined brand presentation with the hotels sub-brand alongside 2025 · Build Two

— 03 / 03

2025 — Build Two

Latest iteration alongside the new dedicated hotel-sector landing page.

What was delivered

Across seven years and counting.

  • WordPress website design and build (2019)
  • Long-term website management and updates (2019 — ongoing)
  • Technical SEO programme
  • Hotel-sector landing page — mcsquaredprint.co.uk/hotels (July 2025)
  • Targeted at luxury hospitality brands across Scotland and the UK
Working together

Interested in a long-term partnership?

The best client relationships are not one-off projects — they are ongoing conversations. If you are looking for a web designer who will still be improving your site seven years from now, let’s talk.

Book the 30-minute discovery call or email rich@flexiweb.digital →