04 / Work / MC Squared Print Edinburgh, Scotland · 2019 — ongoing

MC Squared Print.

Seven years of design, SEO and ongoing partnership with an Edinburgh print company serving luxury hospitality brands across the UK.

Print Design
Edinburgh-based
WordPress
Long-form client
SEO
Web Management

Client: MC Squared Print
Sector: Print · design · branded merchandise
Engagement: WordPress build + 7 years of ongoing management
Latest work: Hotel-sector landing page — July 2025

Live · mcsquaredprint.co.uk MC Squared Print homepage — Print Solutions + We Go Above and Beyond, a one-stop shop for design, print, signage, branded merchandise and marketing

MC Squared Print homepage — Print Solutions + We Go Above and Beyond, a one-stop shop for design, print, signage, branded merchandise and marketing

Current build · 2025 evolution

The brief

A design company with a website that did not match the work.

MC Squared Print is an Edinburgh-based print and design company serving businesses across Scotland and beyond — working with clients including Virgin Hotels. When John first got in touch in 2019, the site was running on an early-2010s design that had not kept pace with the business it represented.

The layout was flat, the colour scheme dated, and the visual identity — besides MC Squared’s obvious creative credentials — was not doing the company justice. For a business that sells design and print quality to its clients, the website is itself a piece of work they will be judged on. It needed to change.

John came with a broad idea of what he wanted and gave me the creative room to interpret it. The result landed immediately — he said we were straight away on the same page. That kind of alignment at the start of a project is relatively rare, and it set the tone for everything that followed.

The challenge

Personality without clutter; breadth without overwhelming.

MC Squared’s site had something going for it — the brand had personality, evidenced by a genuinely witty hero image that played on the MC Squared name. The challenge was not starting from scratch, it was channelling that personality into a modern design that could also work hard commercially.

The site also needed to reflect the full breadth of what MC Squared offers — design, print, signage, branded merchandise, direct mail, and visual displays — without becoming a cluttered catalogue. Print and design companies often fall into the trap of showing everything at once. The goal was to show a large range without overwhelming the visitor.

The solution

Visual impact first — and a relationship built to last.

A design company should be judged on the visual standard of its own site, not just the work in its portfolio.

The rebuilt site put visual impact first — fitting for a company whose entire offering is built around how things look. Strong imagery, clear service navigation, and a design that reflected MC Squared’s own creative standards rather than defaulting to a generic print-industry template.

Since launch in 2019 I have continued to manage and update the site on an ongoing basis — keeping it current, secure, and performing. Technical SEO has been added to the mix, building the foundations for stronger organic search performance.

The relationship has grown steadily. Most recently I built a dedicated landing page for MC Squared’s hotel-sector marketing programme — targeting hospitality clients across Scotland, a natural extension of their existing work with brands like Virgin Hotels.

This is the kind of long-term web partnership that I think produces the best results — none of it is being handed over and forgotten, but an ongoing relationship where the site evolves with the business. For more on what long-term website management looks like, see my Website Maintenance service.

The result

Seven years of compounding work.

John reports a substantial increase in enquiries over the years since the site was rebuilt and the ongoing management and SEO work began. For a business operating at the level MC Squared does — with clients including major hotel brands — that kind of sustained growth in inbound enquiries represents significant commercial value.

Seven years of working together is the result that matters most to me. It means the work has consistently done its job.

Featured sub-project · 2025

Print solutions for luxury hospitality — a dedicated landing page.

MC Squared hotels landing page — Print Solutions for Luxury Hospitality, Trusted by World-Leading Hotel Brands

Hotels landing page · July 2025 · mcsquaredprint.co.uk/hotels

In early 2025, John identified a clear opportunity — MC Squared had been serving luxury hotel brands for over two decades, but that specialisation wasn’t visible anywhere on the main site. The hotel sector deserved its own dedicated presence.

The brief was John’s idea from the start: a standalone landing page targeting luxury hospitality brands across Scotland and the UK — separate from the main MC Squared site, purpose-built for a specific audience, and designed to convert hotel decision-makers who were searching for exactly what MC Squared offers.

The result is a page that leads with the client roster MC Squared has built over twenty years in the sector — Marriott Hotels & Resorts, Hotel du Vin, Hilton, Virgin Hotels, Kimpton, Loft Hotels, Courtyard, and Carlton Hotel Collection. That kind of name recognition does more in two seconds than any amount of copy.

The page covers the full scope of MC Squared’s hotel offering — front-of-house signage, in-room guest experience materials, F&B solutions, events and marketing, and branded merchandise — alongside their sustainability credentials including the Woodland Trust Carbon Capture Scheme and PEFC-certified materials. For a luxury hospitality client with environmental commitments, that last point matters considerably.

“MC Squared feel like an extension of our team — covering front of house, marketing campaigns, and F&B printing across the Virgin Hotels brand.”
Laura Downie Marketing Manager, Virgin Hotels
“MC Squared understand a hotel’s needs in terms of quality, price and turnaround — I had no hesitation recommending them to Hilton having worked with them in another role.”
Petra Christeas Director of Operations, Hilton Edinburgh Carlton

Visit the MC Squared Hotels landing page →

A decade in three chapters

Before 2018, 2019 rebuild, 2025 evolution.

Three captures from a seven-year design relationship.

MC Squared Print homepage circa 2018 — purple-and-grey colour scheme, dated typography, complex sidebar navigation — — 01 / 03

Before 2018

The early-2010s site that prompted the rebuild — flat, dated, undersold the work.

— 02 / 03

2019 — Build One

Full WordPress redesign on the existing MC Squared brand identity. Visual-impact-first.

2019 · Build One

2025 · Build Two

— 03 / 03

2025 — Build Two

Latest iteration alongside the new dedicated hotel-sector landing page.

What was delivered

Across seven years and counting.

WordPress website design and build (2019)
Long-term website management and updates (2019 — ongoing)
Technical SEO programme
Hotel-sector landing page — mcsquaredprint.co.uk/hotels (July 2025)
Targeted at luxury hospitality brands across Scotland and the UK

Interested in a long-term partnership?

The best client relationships are not one-off projects — they are ongoing conversations. If you are looking for a web designer who will still be improving your site seven years from now, let’s talk.

Start a conversation or email rich@flexiweb.digital →